And just who am I?

Too much is too little ... too little is never enough ... less is more ... how much is enough? We live in confusing times. We're somehow caught between overexposure and invisibility. Not everybody needs to know everything, but where does one draw the line? Where can you draw the line? Facebook. Linked-in. But I need the loan. And then there's the telephone company, the insurance company, my healthcare provider, my doctor, when does my employer get involved? Yep, there we are -- all of us -- right there, between a rock and hard place.

Nobody's perfect. Nothing we make is perfect. No system is perfect. What's the difference between Jane Doe in Kansas and Jane Doe in New York? Well, obviously where they live. My Ms Doe in Kansas moved to New York City and shortly thereafter one Ms Doe moved to Kansas from New Mexico, to avoid the police, it turns out. And, as fate would have it, Ms Original-New-York Doe gets arrested because of a mix-up in the search algorithm. By the time she gets it sorted, her reputation is in the trash and she's unemployed. The true culprit is eventually brought to justice (Americans like happy ends), but the collateral damage is great and due to the publicity, Ms Original-Kansas Doe really can't go home anymore. Sure, none of us has anything to hide, but that may not matter.

What's the point? The same one I make time and time again: we need to be aware and we need to care. It's not just enough that we look out for ol' #1 and not worry about the rest. What can happen to Jane Doe can happen to me or you or anyone else. Mistakes are not only possible, they are made all the time. We need to be aware of who knows what about us and who we share our information with and what those individuals can and may do with that information once they have it. We need to be aware of what we let others know and when and how. We need to care about having rules in place to protect ourselves and others and we need to take care that those whom we entrust with providing us protection are doing their jobs.

Of course, if you live in a world of mistrust and suspicion, in a world where the greedy are free to take advantage of the needy, a world in which competition is fierce and winning makes all the difference, in a world of enforced conformity and toeing-the-line, well, you may have a bit of tough going over the mid-term. The horse may be gone and you may discover that your barn doesn't even have a door. What's worse, you may not even know you had a horse, or a barn for that matter. Sometimes it seems like others know more about you than you know about yourself. But that raises the question as to what do you really know about yourself to begin with?

Do you really know yourself or do you just know what you want to know about yourself? It's not a trick question ... it's a deadly serious one. And today, it's a more important one than it has ever been before.